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Marketing & Sales AI Audit Research & Development
Without a structured way to observe and diagnose execution, leaders cannot improve, defend, or even understand the systems they’ve paid to deploy, especially in the context of AI accountability and AI-mediated decisions. Just as cybersecurity became essential two decades ago, diagnostic visibility is now a foundational infrastructure for digital performance and governance, including aspects of AI security and the digital purchase funnel in marketing (Altundağ, 2024).
Ways to Help
DIGITAL PURCHASE FUNNEL AI AUDIT Goal = $250K
DIGITAL PURCHASE FUNNEL AI AUDIT Goal = $250K
DIGITAL PURCHASE FUNNEL AI AUDIT Goal = $250K
- We have only scratched the surface of understanding how to observe and audit AI in the digital purchase funnel.
- Initial testing shows that of $100M in digital ad spend, $68M is not delivering as intended.
- Search is moving to LLMs.
- There is more to see and solutions to uncover for the entire industry.
- Whatever you can give is appreciated.
AI AUDIT VALUE IMPACT SYSTEM. Goal = $500k
DIGITAL PURCHASE FUNNEL AI AUDIT Goal = $250K
DIGITAL PURCHASE FUNNEL AI AUDIT Goal = $250K
- The next phase of development has been defining the empirical research parameters in creating value for B2B marketing
- The good news is that we built the architecture to audit AI in B2B digital purchase funnels, CRM, and sales performance and development.
- Tese evolves the underlying AI Audit engine further into a multi-discipline, multi-task, multi-workforce tracking system
AI AUDIT OPERATION ENGINE. Goal $150K
DIGITAL PURCHASE FUNNEL AI AUDIT Goal = $250K
AI AUDIT OPERATION ENGINE. Goal $150K
- AIAOE research will explore the viability of more workforce agent applications for auditing AI in:
- Operations
- Finance
- Governance and Regulation Compliance
- CRM
- HR
- IT
- Engineering